What is happening at Port Melbourne? Basically nothing.

Maybe there are monsters roaming the streets which remain just out of sight but everyone knows they are there so no one dares venture out at night, lest they be torn limb from limb.
We own a restaurant [Paris Grill] opposite the beach which we opened a few months ago expecting to take advantage of a veritable avalanche of customers enjoying our beautiful bay for both summer and winter.
Great theory, but absolutely wrong.
Quiet would be an understatement. Not just for us but for nearly every one of the restaurants within coooee. We do a walk around each night to gauge how everyone’s doing and sad though it be, staff often outnumber customers for some of the larger, well known and GOOD restaurants.
There are only four major considerations for a profitable restaurant – décor, service, food and customers. All eight of our immediate beachside restaurants look good, provide good service, serve great food at acceptable prices but just don’t have enough customers.
Our other restaurant in Fitzroy [Mon Ami] is over-full most nights with the same food, same service and a similar feel, yet in Port Melbourne we are surprised to see someone walk past after dark.
What happened to winter evening promenades by the beach? Where are the 4 million Melbournians? What has Port Melbourne done to reap the wrath of so many? Is someone not telling us we have collective BO?
Who is responsible?
We personally have seen big chunks of the world where people celebrate their sea, river, lake or indeed any puddle. Paris has the Seine, Chamonix has its beautiful grey blue glacial river, Sorrento has the Tyrrhenian Sea and Cassis the Mediterranean, but none have the waterfront or beaches to match Melbourne.
Yet we ignore the sheer pleasure of being able to winter promenade along the beach in Port Melbourne where we have action – ferries, ships, restaurants, trams, views, wine, coffee, lunch, dinner, wind, cold, excitement, sunsets and its all here at Port Melbourne all the time.
Where is everyone?
In other parts of the world strolling and chatting followed by some sort of repast is an art form yet in bayside Melbourne we seem to stay at home and watch TV. Go figure.
Get out of your air-conditioned cocoons and enjoy the winter-scape which our beautiful Melbourne does so well. Embrace the cold as if it was your long lost sister – enjoy the warmth of a relationship with the elements whilst looking forward to an embracing Aquavit or Gluhweine or dinner or coffee or even a splash of icy seawater on the face.
Aren’t we lucky.